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About us

About IKONIC – Sustainable Toys, Design & Home Accessories

Welcome to IKONIC.shop, your online destination for sustainable toys, unique design objects, and stylish home accessories. Since our founding in 2015, we have had one mission: to offer products that inspire both children and adults, with a strong focus on quality, design, and sustainability. Whether you are looking for a special gift, a creative play corner, or a unique interior item, at IKONIC you will always find something extraordinary.

Our History

IKONIC started as Ikonic Toys, a Dutch toy and design brand founded in 2015 by Maurice Doorduyn. From the beginning, the brand focused on sustainable, safe, and timeless toys and design objects that appeal to both parents and children.

In 2020, the brand changed its name to IKONIC. This marked a new phase: the collection expanded to include more design objects and home accessories, perfectly suited for modern interiors and a variety of styles.

By collaborating with renowned designers such as Floris Hovers, Lex Pott, and Joost Swarte, IKONIC continues to offer products that excel in simplicity, quality, and sustainability. A prime example is the popular IKONIC Nativity Set by Floris Hovers, which has become one of the most loved design products in our collection.

Ikonic oprichter Maurice Doorduyn

* IKONIC founder Maurice Doorduyn

Our Philosophy

At IKONIC, we believe that toys and design objects are more than just functional items. They tell stories, stimulate imagination, and bring people together. That’s why we focus on products that are:

  • Sustainable and safe – all our toys are made from high-quality materials, such as FSC-certified wood, and meet European safety standards (CE, EN71, REACH).
  • Timeless and durable – our products are designed to last for generations.
  • Creativity and play-promoting – whether it’s our wooden play sets, design objects, or home accessories, every item is carefully designed to inspire and bring joy.

Our Collection

On IKONIC.shop, you’ll find a wide range of carefully curated products:

  • Sustainable Toys: from wooden cars and play sets to educational and creative toys, perfect for children of all ages.
  • Design Objects: unique pieces by renowned Dutch designers such as Floris Hovers and Lex Pott.
  • Home Accessories: stylish decor for every interior, from modern minimalist items to timeless classics.
  • Gifts: original and sustainable gifts for birthdays, holidays, or just to surprise someone special.

Collaborations with Designers

Our partnerships with talented designers ensure playful, modern, and functional design. These collaborations result in unique products distinguished by quality, simplicity, and aesthetic appeal. For example, our collaboration with Floris Hovers has led to iconic items such as the wooden Nativity set, now one of the most popular products in our collection.

Why Choose IKONIC?

  • Safe and Sustainable: all our toys and design objects are safety-tested and environmentally friendly.
  • Unique Selection: we offer products you won’t find everywhere, often in limited editions.
  • Inspiring and Creative: our collection sparks imagination and fun for children and adults alike.
  • Easy Online Shopping: fast, clear, and reliable delivery worldwide.

Our Mission

At IKONIC, we strive for a better world for children and families by offering products that combine sustainability, creativity, and quality. We want every product to be more than just a purchase – it should be a valuable experience, whether for playing, decorating, or gifting.

Contact & Customer Service

Have questions about our products, shipping, or gifts? Our team is always ready to help. Visit our contact page or email us at info@ikonic-design.com.

Stay updated on our latest products and limited editions via our newsletter and social media channels.

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